“Cats are these solitary hunters who go off and change the rules on their own and find their own space,” says Leonard Sherman, adjunct professor of marketing and management at Columbia University and author of If You’re in A Dogfight, Become A Cat!: Strategies for Long-Term Growth.
In an interview with Knowledge at Wharton, he described how the title metaphor fit the scenario he saw play out over and over at companies during his tenure as a management consultant – growth would stall (or tank) as companies fell victim to the dog-eat-dog “tit-for-tat replication of products and features” that creates me-too products.
Instead he outlines how companies that adapt a cat-like mentality and consistently innovate can create new value propositions that deliver long-term profitability.
We invite you to check out the interview with Leonard Sherman, an adjunct professor of marketing and management at Columbia University, and author of If You’re In A Dogfight, Become A Cat!: Strategies for Long-Term Growth in its entirety.
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