Running_Cheetah_Katzcy.jpeg
 

Use That Cat-like Agility and Innovate for Long-Term Growth and Profit

Posted by Jessica Gulick on March 21, 2017

We’re Katzcy; how could we not like this article?
Sometimes you run across a piece of writing that makes you slap your forehead and exclaim, “Why didn’t I come up with this?” - or maybe you had people in your breakroom pointing and saying “You could’ve wrote that!” Either way, we had to pass along this great article on innovation.

“Cats are these solitary hunters who go off and change the rules on their own and find their own space,” says Leonard Sherman, adjunct professor of marketing and management at Columbia University and author of If You’re in A Dogfight, Become A Cat!: Strategies for Long-Term Growth.

In an interview with Knowledge at Wharton, he described how the title metaphor fit the scenario he saw play out over and over at companies during his tenure as a management consultant – growth would stall (or tank) as companies fell victim to the dog-eat-dog “tit-for-tat replication of products and features” that creates me-too products.

Instead he outlines how companies that adapt a cat-like mentality and consistently innovate can create new value propositions that deliver long-term profitability.

We invite you to check out the interview with Leonard Sherman, an adjunct professor of marketing and management at Columbia University, and author of If You’re In A Dogfight, Become A Cat!: Strategies for Long-Term Growth in its entirety.

Ready to sink your claws into finding your own space in the market? Katzcy are proven growth-hackers who can help you with market assessments, strategy and planning. Contact us today!

Topics: Long-Term Growth, Growth Hacking, Innovation

Written by Jessica Gulick