When you’ve got a product or service you want to highlight, the typical “go-to” tactic marketers take is to create a landing page. These landing pages are designed to convert, featuring that product or service with a call-to-action (CTA) inviting the audience to complete a form or contact the company for more information.
While this lead generation practice is the norm, it doesn’t always ‘land’ the right way for the target audience. Sometimes, the featured concept might require deeper exploration than a typical landing page provides but not enough to spin off an entirely new website. That’s when it’s time to level up that landing page and create a microsite.