In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.”
Katzcy is excited to make the leap to SharpSpring — a company that clearly understands how to provide superior value to their customers, delivering a powerful and easy-to-use SaaS platform that integrates well with today’s top business programs to help your growing business thrive.
SharpSpring allows you to own your audience — pushing out the perfect drip email campaigns, calendaring a balanced schedule of social media and compelling content, capturing and nurturing leads, and streamlining your marketing and sales processes.
We will continue to support clients’ HubSpot projects; however, we chose SharpSpring because it’s more affordable for our clients, it’s very flexible, and we love the social media connectors that are an integral part of any small business’s content strategy.
“According to Gleanster, 77% of CMOs at top-performing companies say their primary reason for implementing marketing automation is to increase revenue. When sales and marketing join to leverage customer data and rally around well-nurtured prospects, growth seems obvious.”[i]
No matter how large or small your team, you have a finite amount of resources to grow your business. As growth hackers, we celebrate ways to accomplish more with less, so we applaud features like SharpSpring’s email engagement tool that earns you more clicks with fewer emails sent, and their SharpSpring Social, which allows you to trigger sales notifications, emails, and other automations based on your prospects’ social activity.
“Almost 70% of the respondents find improved targeting of messages is the most important benefit of marketing automation.”[ii]
SharpSpring is very transparent, summarizing how their software stacks up against the other vendors in this multi-billion dollar software category. In our analysis, they provided the most powerful and feature-rich platform at an attractive, value-oriented price point.
Investing in automation is essential for offloading tedious tasks like list maintenance, basic personalization, and ensuring your marketing and social media are working 24/7 so you don’t have to. But there are also things that your marketing automation can’t do — like coming up with creative campaigns, or programming itself.
Are you ready to identify, nurture, and convert leads more effectively with creative, integrated marketing campaigns? Katzcy offers affordable integrated marketing solutions (complete with software fees included) to help you optimize your marketing and get results.
[i] https://www.constantcontact.com/blog/sales-marketing-automation/
[ii] Liana “The Benefits and Challenges of Marketing Automation” (2017) https://www.emailmonday.com/marketing-automation-statistics-overview/