Katzcy Blog

Insights on Leadership, Growth and Marketing for Tech Firms

Stephanie Carroll

Recent Posts

The Power of Saying No

Posted by Stephanie Carroll on April 6, 2018

How and Why Saying No Helps Your Product Strategy

After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product or service. With that, however, can come an increased pressure to satisfy their every need, which could be detrimental to your overall growth.

In the early stages of any venture, there is a lot of ambiguity and uncertainty. Initial decisions are largely based on strategic assumptions, early feedback from your professional network, and publicly available information. You’re still testing out your unique value proposition and further defining your overall strategy.

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Topics: Growth Hacking, Start Up, competition, Part-time CMO

What Makes It a Tide Ad?

Posted by Stephanie Carroll on February 26, 2018

3 Takeaways from the Tide Super Bowl Commercials

 I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year the competition is fierce among the top brands in their pursuit for the best commercial. While there is a clear winner to the game, choosing the best ad is a bit more subjective. This year’s compilation of nostalgia and humor made it a close race, but as far as I’m concerned one came out on top—Tide.

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Topics: Growth Hacking, Start Up, competition