Posts about

Part-Time CMO

My RSA PSA

The annual RSA Conference held each Spring in San Francisco’s Moscone Center is one of the most well-known and longest-running cybersecurity conferences held in the US. With companion events in...

Watch Your Language

“Watch your language!” We’ve probably all heard that before. Maybe it was from Mom when you tried out a new word you heard on the bus, or maybe you’ve said it to your own kids. However, my warning...

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the same topics,...

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the...

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely...

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly...

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.

The Power of Saying No

How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were...

A Part-Time CMO Can Grow Your Business to New Heights

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will...