Katzcy Blog

Insights on Leadership, Growth and Marketing for Tech Firms

Tech “Mad Libs”: Stop Selling on Specs!

Posted by Jessica Gulick on June 27, 2018

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely nonsensical story is read out loud. While these word games may be a thing of your past, I feel like they are played a lot in the working world, particularly at industry conferences like RSA and BlackHat. Buyers approach an unfamiliar vendor in the conference expo, and even before completing the introductory handshake, the seller has launched into a recitation of his solution’s technical specs that sounds a lot like this Mad Lib:

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Topics: Growth Hacking, Innovation, Start Up, Part-time CMO, Marketing Tools, Sales Pitch

Bright Ideas for BrightTALK Webinars

Posted by Jessica Gulick on May 31, 2018

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective at boosting web traffic, increasing brand awareness, and establishing authority. Fifty-nine percent of executives would choose video over text if both are available on a subject[1]. So why aren’t you leveraging webinars to build your business?

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Topics: Growth Hacking, Innovation, Start Up, Part-time CMO, Marketing Tools

Crafting a Winning Proposal

Posted by Jessica Gulick on May 15, 2018

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.

Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms should fear them too. If your company isn’t the low-cost provider and you don’t have an established relationship with the client, generating a sales proposal can be a significant resource drain, distracting your top technical and sales resources away from more viable sales targets—a potential company killer for early-stage firms. However, there are real deals that go out to RFP and marquee clients that merit such attention. Read on for some advice to growing organizations on how to develop winning proposals.

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Topics: Growth Hacking, Innovation, Start Up, Part-time CMO, Marketing Tools

Did You See It? Verizon DBIR Released

Posted by Jessica Gulick on April 16, 2018

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65 countries.

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Topics: News, Cybersecurity, Reports

The Power of Saying No

Posted by Stephanie Carroll on April 6, 2018

How and Why Saying No Helps Your Product Strategy

After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product or service. With that, however, can come an increased pressure to satisfy their every need, which could be detrimental to your overall growth.

In the early stages of any venture, there is a lot of ambiguity and uncertainty. Initial decisions are largely based on strategic assumptions, early feedback from your professional network, and publicly available information. You’re still testing out your unique value proposition and further defining your overall strategy.

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Topics: Growth Hacking, Start Up, competition, Part-time CMO

Reporting Season

Posted by Jessica Gulick on March 29, 2018

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below we list several interesting reports that were released in early 2018 and why they may be worth a look.

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Topics: News, Cybersecurity, Reports

A Part-Time CMO Can Grow Your Business to New Heights

Posted by Jessica Gulick on March 12, 2018

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will spring from their germ of an idea. So, it’s always surprising when start-ups are resistant to the idea of a part-time or fractional Chief Marketing Officer (CMO) when even a small investment in this expertise can yield awesome ideas that quickly grow your business to new heights.

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Topics: Growth Hacking, Start Up, Part-time CMO, Growth Strategy Sessions

What Makes It a Tide Ad?

Posted by Stephanie Carroll on February 26, 2018

3 Takeaways from the Tide Super Bowl Commercials

 I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year the competition is fierce among the top brands in their pursuit for the best commercial. While there is a clear winner to the game, choosing the best ad is a bit more subjective. This year’s compilation of nostalgia and humor made it a close race, but as far as I’m concerned one came out on top—Tide.

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Topics: Growth Hacking, Start Up, competition

Announcing the Cyber Event Hub!

Posted by Jessica Gulick on September 7, 2017

Katzcy Consulting just launched a time-saving, new resource for the cybersecurity community. The Cybersecurity Conference Calendar consolidates all cybersecurity events into one, easy to browse location and is designed to help cybersecurity companies plan their upcoming events and conferences.

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Topics: News, Cybersecurity, Growth Hacking, Start Up, Events, Infosec

Cybersecurity Is Art, Not Just Science

Posted by Jessica Gulick on July 5, 2017

Most articles on cybersecurity focus on the technology aspect. Whether it’s commenting on the shortage of skilled talent holding some sort of STEM degree, or beating back the latest attack using “x” code patch, cyber is almost exclusively considered a scientific domain. More than ever though cybersecurity is also an artistic endeavor.

What?!? I know someone out there may stop reading this because it seems so absurd. But hear me out for a minute. What is art anyway? Check out these popular definitions and see if you wouldn’t agree that cybersecurity is art and science.

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Topics: Cybersecurity, Growth Hacking, Start Up