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Katzcy Blog

Insights on Leadership, Growth and Marketing for Tech Firms

Did You See It? Verizon DBIR Released

Posted by Jessica Gulick on April 16, 2018

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65 countries.

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Topics: News, Cybersecurity, Reports

The Power of Saying No

Posted by Stephanie Carroll on April 6, 2018

How and Why Saying No Helps Your Product Strategy

After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product or service. With that, however, can come an increased pressure to satisfy their every need, which could be detrimental to your overall growth.

In the early stages of any venture, there is a lot of ambiguity and uncertainty. Initial decisions are largely based on strategic assumptions, early feedback from your professional network, and publicly available information. You’re still testing out your unique value proposition and further defining your overall strategy.

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Topics: Growth Hacking, Start Up, competition, Part-time CMO

Reporting Season

Posted by Jessica Gulick on March 29, 2018

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below we list several interesting reports that were released in early 2018 and why they may be worth a look.

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Topics: News, Cybersecurity, Reports

A Part-Time CMO Can Grow Your Business to New Heights

Posted by Jessica Gulick on March 12, 2018

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will spring from their germ of an idea. So, it’s always surprising when start-ups are resistant to the idea of a part-time or fractional Chief Marketing Officer (CMO) when even a small investment in this expertise can yield awesome ideas that quickly grow your business to new heights.

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Topics: Growth Hacking, Start Up, Part-time CMO, Growth Strategy Sessions

What Makes It a Tide Ad?

Posted by Stephanie Carroll on February 26, 2018

3 Takeaways from the Tide Super Bowl Commercials

 I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year the competition is fierce among the top brands in their pursuit for the best commercial. While there is a clear winner to the game, choosing the best ad is a bit more subjective. This year’s compilation of nostalgia and humor made it a close race, but as far as I’m concerned one came out on top—Tide.

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Topics: Growth Hacking, Start Up, competition

Announcing the Cyber Event Hub!

Posted by Jessica Gulick on September 7, 2017

Katzcy Consulting just launched a time-saving, new resource for the cybersecurity community. The Cybersecurity Conference Calendar consolidates all cybersecurity events into one, easy to browse location and is designed to help cybersecurity companies plan their upcoming events and conferences.

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Topics: News, Cybersecurity, Growth Hacking, Start Up, Events, Infosec

Cybersecurity Is Art, Not Just Science

Posted by Jessica Gulick on July 5, 2017

Most articles on cybersecurity focus on the technology aspect. Whether it’s commenting on the shortage of skilled talent holding some sort of STEM degree, or beating back the latest attack using “x” code patch, cyber is almost exclusively considered a scientific domain. More than ever though cybersecurity is also an artistic endeavor.

What?!? I know someone out there may stop reading this because it seems so absurd. But hear me out for a minute. What is art anyway? Check out these popular definitions and see if you wouldn’t agree that cybersecurity is art and science.

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Topics: Cybersecurity, Growth Hacking, Start Up

Fail Fast. Start-Up Mistake #4: Missed Handoff

Posted by Jessica Gulick on May 30, 2017

Fail fast has become an innovation mantra in the digital age, the idea being to adapt products quickly to the market or cut your losses. However, as an owner or founder, your capital and your professional reputation are tied up in your new venture, so failure is not an option. In this blog series, we look at start-up mistakes that can cause you to fail fast...and not in a good way.

Tell me if you have seen or heard this before: Salesperson meets with an executive buyer at cocktails, builds rapport, learns what the prospect is looking for, and gets buyer to the next step—the demo. Salesperson brings the prospective buyer to the demo meeting and introduces the technical lead, promptly handing things over with no preparation. The technical lead then launches into a well-rehearsed spiel for a solution that is clearly unsuitable. You’ve witnessed a missed handoff.

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Topics: Long-Term Growth, Growth Hacking, Start Up, competition

Fail Fast. Start-Up Mistake #3: Obsessed with the Competition

Posted by Jessica Gulick on May 15, 2017

Fail fast has become an innovation mantra in the digital age, the idea being to adapt products quickly to the market or cut your losses. However, as an owner or founder, your capital and your professional reputation are tied up in your new venture, so failure is not an option. In this blog series, we look at start-up mistakes that can cause you to fail fast...and not in a good way.

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Topics: Long-Term Growth, Growth Hacking, Start Up, competition

Fail Fast. Start-Up Mistake #2: The Poor Pitch

Posted by Jessica Gulick on April 7, 2017
Fail fast has become an innovation mantra in the digital age, the idea being to adapt products quickly to the market or cut your losses. However, as an owner or founder, your capital and your professional reputation are tied up in your new venture, so failure is not an option. In this blog series, we look at start-up mistakes that can cause you to fail fast...and not in a good way.
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Topics: Long-Term Growth, Growth Hacking, Innovation, Start Up