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Marketing Tools

Top 5 Tools for a Successful SEO Campaign

Eric Clay is a marketing generalist with particular interest in conversion rate optimization, search engine optimization, and data analytics. He is a guest blogger from Vale Creative. With the...

Why You Need a Pillar Page on Your Website Today

“Content is king.”  You’ve probably heard this commonly used phrase in the world of marketing and entrepreneurship a thousand times. Popularized by Bill Gates in 1996, this phrase true even today....

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the same topics, and...

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the leap...

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely...

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective...

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.