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Writing For the Web

Why You Need a Pillar Page on Your Website Today

“Content is king.”  You’ve probably heard this commonly used phrase in the world of marketing and entrepreneurship a thousand times. Popularized by Bill Gates in 1996, this phrase true even...

Watch Your Language

“Watch your language!” We’ve probably all heard that before. Maybe it was from Mom when you tried out a new word you heard on the bus, or maybe you’ve said it to your own kids. However, my warning...

Verbosity Is Killing Your Website (And This Title Too)

Credibility & Writing for the Web Your website tells the world who your company is and what you do. But, presented the wrong way, your messaging could actually be hurting you. You know that...