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Katzcy Blog

Insights on Leadership, Growth and Marketing for Tech Firms

Fail Fast. Start-Up Mistake #4: Missed Handoff

Posted by Jessica Gulick on May 30, 2017

Fail fast has become an innovation mantra in the digital age, the idea being to adapt products quickly to the market or cut your losses. However, as an owner or founder, your capital and your professional reputation are tied up in your new venture, so failure is not an option. In this blog series, we look at start-up mistakes that can cause you to fail fast...and not in a good way.

Tell me if you have seen or heard this before: Salesperson meets with an executive buyer at cocktails, builds rapport, learns what the prospect is looking for, and gets buyer to the next step—the demo. Salesperson brings the prospective buyer to the demo meeting and introduces the technical lead, promptly handing things over with no preparation. The technical lead then launches into a well-rehearsed spiel for a solution that is clearly unsuitable. You’ve witnessed a missed handoff.

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Topics: Long-Term Growth, Growth Hacking, Start Up, competition

Fail Fast. Start-Up Mistake #3: Obsessed with the Competition

Posted by Jessica Gulick on May 15, 2017

Fail fast has become an innovation mantra in the digital age, the idea being to adapt products quickly to the market or cut your losses. However, as an owner or founder, your capital and your professional reputation are tied up in your new venture, so failure is not an option. In this blog series, we look at start-up mistakes that can cause you to fail fast...and not in a good way.

Read More

Topics: Long-Term Growth, Growth Hacking, Start Up, competition