Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective at boosting web traffic, increasing brand awareness, and establishing authority. Fifty-nine percent of executives would choose video over text if both are available on a subject. So why aren’t you leveraging webinars to build your business?
Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.
Smart sellers dread the Request for Proposal (RFP) process, and start-ups and growth stage firms should fear them too. If your company isn’t the low-cost provider and you don’t have an established relationship with the client, generating a sales proposal can be a significant resource drain, distracting your top technical and sales resources away from more viable sales targets—a potential company killer for early-stage firms. However, there are real deals that go out to RFP and marquee clients that merit such attention. Read on for some advice to growing organizations on how to develop winning proposals.
How and Why Saying No Helps Your Product Strategy
After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among the first to put their faith in your product or service. With that, however, can come an increased pressure to satisfy their every need, which could be detrimental to your overall growth.
In the early stages of any venture, there is a lot of ambiguity and uncertainty. Initial decisions are largely based on strategic assumptions, early feedback from your professional network, and publicly available information. You’re still testing out your unique value proposition and further defining your overall strategy.
The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will spring from their germ of an idea. So, it’s always surprising when start-ups are resistant to the idea of a part-time or fractional Chief Marketing Officer (CMO) when even a small investment in this expertise can yield awesome ideas that quickly grow your business to new heights.