5 Common Mistakes You Might Be Making with Your Corporate Capabilities Statement That Hinder Your Growth

Whether you’re a commercial company, a consulting firm, or a government contractor, you need a stellar corporate capabilities statement. Aside from being simply a proposal requirement, a corporate...

Why You Need a Pillar Page on Your Website Today

“Content is king.”  You’ve probably heard this commonly used phrase in the world of marketing and entrepreneurship a thousand times. Popularized by Bill Gates in 1996, this phrase true even...

Top 6 Conferences to Get Cyber Trained in 2020

As a small or mid-sized business, you likely don't have deep training pockets, much less time. Choosing the right conferences is critical. Conferences can offer you the ability to: 

Changing Her Game: From Perfection to Perseverance

As a woman in tech, I am often asked what we need to do to get more women interested in tech jobs and cyber careers. Previously, my response might have been something along the lines of doing away...

Welcome to San Francisco

I was recently contacted by the RSA Conference organizers to survey my opinions about moving the event out of San Francisco in the future. To help “continually provide the best attendee experience...

My RSA PSA

The annual RSA Conference held each Spring in San Francisco’s Moscone Center is one of the most well-known and longest-running cybersecurity conferences held in the US. With companion events in...

Watch Your Language

“Watch your language!” We’ve probably all heard that before. Maybe it was from Mom when you tried out a new word you heard on the bus, or maybe you’ve said it to your own kids. However, my warning...

Rethinking Your Industry Analyst Relationships

“It was Take Your Kid to Work Day,” the clearly beleaguered child complains to her friends in a recent “Got Milk?” TV commercial that parodies grown-ups grumbling after work over beers at the...

Make Your Next Sales Pitch Marvelous

Amazon’s hit series The Marvelous Mrs. Maisel recently won an Emmy for Outstanding Comedy Series. Set in the 1950s, Midge Maisel’s idyllic life is upended when her husband leaves her, starting her...

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the same topics,...

Verbosity Is Killing Your Website (And This Title Too)

Credibility & Writing for the Web Your website tells the world who your company is and what you do. But, presented the wrong way, your messaging could actually be hurting you. You know that...

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the...

A Journey for a Woman in Technology

As the newest member of the Katzcy team, I am thrilled to write my first blog. To break the ice, I will give you some personal insight on my journey as a woman in technology. I hope you find this...

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely...

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly...

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.

Did You See It? Verizon DBIR Released

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65...

The Power of Saying No

How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were...

Reporting Season

Whether you consider them a marketing gambit or rely on them to help discern trends, cyber research reports and surveys have become part of the annual cyber news cycle. Below we list several...

A Part-Time CMO Can Grow Your Business to New Heights

The parable of the mustard seed is thousands of years old—reminding believers that great trees can spring from even the tiniest seeds. Entrepreneurs believe the same, that a thriving business will...

What Makes It a Tide Ad?

3 Takeaways from the Tide Super Bowl Commercials I know it’s been a minute since Super Bowl Sunday, but I keep finding myself thinking about the Tide ad. Each year the competition is fierce among...

Announcing the Cyber Event Hub!

Katzcy just launched a time-saving, new resource for the cybersecurity community. The Cybersecurity Conference Calendar consolidates all cybersecurity events into one, easy to browse location and...

Cybersecurity Is Art, Not Just Science

Most articles on cybersecurity focus on the technology aspect. Whether it’s commenting on the shortage of skilled talent holding some sort of STEM degree, or beating back the latest attack using...