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Make Your Next Sales Pitch Marvelous

Amazon’s hit series The Marvelous Mrs. Maisel recently won an Emmy for Outstanding Comedy Series. Set in the 1950s, Midge Maisel’s idyllic life is upended when her husband leaves her, starting her...

Strategic Planning: Kicking Off the New Year

Admit it: When you receive your invitation to your company’s annual strategic planning meeting, do you have to suppress a groan? These meetings always have the same agenda, cover the same topics, and...

Verbosity Is Killing Your Website (And This Title Too)

Credibility & Writing for the Web Your website tells the world who your company is and what you do. But, presented the wrong way, your messaging could actually be hurting you. You know that...

Making the Leap to SharpSpring

In just 10 words, SharpSpring captures why companies seek out a marketing automation platform: “Drive more leads. Convert them to sales. Optimize your marketing.” Katzcy is excited to make the leap...

A Journey for a Woman in Technology

As the newest member of the Katzcy team, I am thrilled to write my first blog. To break the ice, I will give you some personal insight on my journey as a woman in technology. I hope you find this...

Tech “Mad Libs”: Stop Selling on Specs!

Kids love “Mad Libs”—the word game where you fill in blanks with nouns, verbs, and adjectives that your friends provide without knowing the context. Hilarity then ensues as the new, largely...

Bright Ideas for BrightTALK Webinars

Webinars – online multimedia broadcasts that connect presenters with large audiences spread around the world – are an often-overlooked tool in the marketing mix but have proven to be highly effective...

Crafting a Winning Proposal

Proposals aren’t just a necessary evil, they may be your best chance to differentiate yourself.

Did You See It? Verizon DBIR Released

Now in its 11th year, the Verizon 2018 Data Breach Investigations Report is one of the most comprehensive of the annual reports, including analysis on 53,308 incidents and 2,216 breaches from 65...

The Power of Saying No

How and Why Saying No Helps Your Product Strategy After you start a new company or create a new product, your first clients will always hold a special place in your heart. After all, they were among...